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Shaped to your group, their level and your goal.
Home / Be your brand / Workshops & Keynote
Workshops & keynote.
Give your people the tools to be deliberate, distinctive and authentic.
Workshops & keynote
What we do.
Great teams, cohorts and audiences are built on people who know exactly who they are. We bring personal branding to groups of every kind, from executive teams to university students, conferences and industry forums.
Modular
Built from one to three hour modules, blended to fit.
Practical
Everyone leaves with tools they can use the next day.
Nine modules
Modules catered to your audience.
Every program is a custom blend of these modules. We recommend starting with Introduction to Personal Branding, then building from there.
01Introduction to Personal Branding1 hour
Introduction to the concept of personal branding, the science behind it, why a personal brand is important and understanding the elements of a good personal brand.
Key takeaway
Understand the need to build your personal brand, the art of making a first impression and how to create impact.
02Who Are You?3 hours
Participants focus on developing their own personal brand, with group discussions about powerful brands, brand positioning and how their personal brand reflects their business positioning. We look into how to craft each person’s story, key messages, personal profile and the character of the brand.
Key takeaway
A personal brand statement for a career statement, LinkedIn bio or corporate bio, plus clarity on your strengths and how they complement your team.
03Presence: The Art of Having Impact1 to 3 hours
Introduction to presence, what it is and how you get it. An interactive workshop to learn the tools and skills.
Key takeaway
A toolkit of skills to create impact, presence and negotiate outcomes in any situation.
04Persuading: The Art of Engagement1 to 3 hours
Persuasion is an incredible tool. In this session we learn the science of persuasion and the techniques to influence others. An excellent program for customer service, business development or sales teams.
Key takeaway
A toolkit of skills to persuade others, face to face, on the telephone or in writing.
05Status: How to Get It, Give It and Create It1 to 3 hours
Any negotiation draws on the art of fluid status. In this workshop we learn what status is, and how to get it, give it and use it.
Key takeaway
A toolkit of skills to read status, work with it and create impact and influence.
06Purpose: The Lost Art of Real Conversation1 to 3 hours
All meetings are improvisations. In this workshop we learn the art of improvisation and how to use it in the business environment to create the outcomes you want.
Key takeaway
A toolkit of skills to create real, meaningful conversations, with tips on how to network and influence.
07How to Read Others1 to 3 hours
To really create impact it takes two people, the buyer and the seller. Learning to read the signals others give is key to true connection. Become literate in the art of reading others.
Key takeaway
A toolkit of skills to adapt to different situations and understand others.
08The Science of Costume1 hour
Our costume tells people who we are immediately, we see people before we hear them. In this session participants learn the elements of costume and how to use it to enhance your personal brand.
Key takeaway
Understand how to present your personal brand and visually lead with your strengths.
09The Art of Creating Great Things1 to 3 hours
Learn how to create competitive advantage by building real connections with others.
Key takeaway
A toolkit to create connections, read and understand others, and build meaningful, sustainable relationships.
Meet the presenter
Emily Kucukalic
Emily Kucukalic created the Brand New You Group in 2009, defining the concept of personal branding in Australia.
For more than a decade, Emily has built a reputation as an entertaining and insightful speaker on personal branding, building personal presence and business development. An inspiring presenter, Emily’s fundamental belief is that people buy from people, not organisations. And that people work for people, not organisations.
Emily provides keynote presentations, workshops and one on one services across industries. For many years, she has delivered programs to high schools, universities and graduate programs for companies including Westpac, Arcadis, Ventia and RSM.
She delivers bespoke workshops to smaller groups, delivering insightful guidance and insight to sales and business development teams as well as those groups looking to build their presence.
Her workshops with Gamuda supported them to the successful win of an $880 million contract for Sydney Metro West and she has worked with companies as diverse as Magellan Financial Group, BlackRock, AGL, BP and the Ray White Group.
For more than a decade, Emily has built a reputation as an entertaining and insightful speaker on personal branding, building personal presence and business development. An inspiring presenter, Emily’s fundamental belief is that people buy from people, not organisations. And that people work for people, not organisations.
Emily provides keynote presentations, workshops and one on one services across industries. For many years, she has delivered programs to high schools, universities and graduate programs for companies including Westpac, Arcadis, Ventia and RSM.
She delivers bespoke workshops to smaller groups, delivering insightful guidance and insight to sales and business development teams as well as those groups looking to build their presence.
Her workshops with Gamuda supported them to the successful win of an $880 million contract for Sydney Metro West and she has worked with companies as diverse as Magellan Financial Group, BlackRock, AGL, BP and the Ray White Group.
Start the conversation
Client spotlight
Brand seminars and women’s leadership forums, delivered to Westpac teams in Sydney.
+97
Net Promoter Score for branding seminars
436
attendees across the two initiatives
95%
rated the presentation excellent
100%
of leadership forum attendees would recommend BNY to colleagues
“Fun and exciting. It left me wanting more.”
“It got me thinking about how I project myself… I can see how this impacts personal relationships… even interactions with colleagues.”
Attendee feedback, Westpac branding seminars and leadership forums.
Client stories
Hear what our clients think.
We needed compelling content delivered in a way that would excite our audience and Brand New You really delivered. The team were easy to work with, giving us confidence from the outset – we wouldn’t hesitate to work with Brand New You again in the future.
Melanie EdgarAssociate Director, Sales and Customer Experience · Charles Sturt University
I would not hesitate to recommend Brand New You to other organisations that want to help their employees understand how they can have the best impact with clients and prospects.
Stuart WhitbreadDirector, Health and Benefits · AON
Emily has been a facilitator for us on several occasions. She is confident and highly engaging. She always creates an environment of effective communication that is aligned to the outcomes of the nominated topics. She provides an opportunity for all to be heard in panel discussions and leaves the audiences enthusiastic about follow-up conversations. She is well presented, quick witted and well researched.
Emma WalshBusiness Manager · Moir Group
Thank you very much to Jo Martin who delivered an absolute show stopping one hour personal branding presentation at The College of Law’s annual New Lawyer Summit. The audience were engaged the entire time and found it of direct relevance and value to their practice. She is clearly an expert in the branding field – thank you, Jo!
Anthony El-HelouSenior Producer, Professional Development (Practitioner Education) · The College of Law
A refreshing and innovative approach to thinking about your practice and being an effective communicator
Caroline O'SullivanDesign & Technology Teacher · SCEGGS Darlinghurst
Emily and the Brand New You team are always highly collaborative; combining a deep and purposeful knowledge of our business with their expertise to create a unique and engaging experience for our people. It’s always a pleasure and great fun to work with the team!
Natasha StantonSenior Manager, Group Learning & Development · Westpac
Emily is a confident and versatile presenter who is capable of addressing a group of fresh Graduates or a board of the most senior Executives, and still nail the brief. With a sense of humour and sass, Emily demands the attention in the room to deliver sessions that not only makes you consider who you are now but who you want to be when you leave the room, and gives you practical tools to use along the way.
Sarah DaubneyPeople & Culture Officer · RSM
Over the years I have attended hundreds of presentation & keynote addresses with some of the world’s most inspiring messages but Emily’s presentation is in a category of its own! I LOVED IT! The content was the perfect blend of art (real life stories, analogies, examples, stats, etc) and science (the academic intelligence & research behind why personal branding matters and works). Emily is a walking example of being authentic & deliberate! She couldn’t contain her enthusiasm for not just being yourself but being your best! The concept of having your own personal brand inspired me. I look at life and it’s potential through a new (even brighter) lens now!
Nicole MorrellKey Account Manager Qld · Magellan Financial Group
We have been working with the BNY team for the past 18 months to help build the skills and capability of our frontline teams. Emily and her team bring energy, enthusiasm and credibility to every interaction. Our frontline teams and leaders have absolutely loved BNY workshops on personal branding, presence and impact. They are delivered with passion and cover the science behind why and the practical tools and tips to bring the learning to life every day. I highly recommend the team.
Jodie FieldingDirector, Sales and Service · Auto & General Insurance
You know you’ve absolutely hit the mark when people are still talking about your Learning Summit 4 weeks later! Though, I couldn’t have achieved this outcome alone… Emily and Jo of BNY, together with Suzi produced a brilliant program that allowed individuals to leverage strengths to ensure better conversations and satisfaction through presence and impact – in both their personal and professional lives. Working through the program design and learning outcomes together, Emily became a trusted advisor and allowed her humorous self to shine in how she approached her work. Her energy was infectious. In the design phase of her Personal Branding and Impact workshop, she was constructive in her approach to achieve outcomes through the lens of our business and our goals. This meant that the participants could relate and see the tangibility of the content in their day to day work situations. The feedback post the program from the emerging leaders target group, comprised of a diverse mix of individuals from our commercial, engineering and support teams, proved that the strategies explored in the program allowed individuals to understand strengths in context, it also provided all with a practical toolkit to take forward in their interactions with others to improve quality of relationships. These techniques will transcend time and stick with individuals as they grow in their roles and beyond. Couldn’t have found a better partner in BNY. Thanks again you absolute legends!!
Rebecca LinSenior Advisor-Capability & Culture · Ventia
The pleasure was all ours!! Thank you for your authenticity, wisdom, pizazz and inspiration! The feedback has been overwhelmingly positive, with many ‘aha’ moments for our current and aspiring leaders.
Lana LedgerwoodTalent, Diversity & Change · Charter Hall
Working with BNY was a very insightful experience. Emily took the time to delve into my business, understand my short and long term goals. She did a lot of research, benchmarking, and analysis to come up with a plan that worked well for me. She broke the plan into a easily-executable, step by step action list, making it easy to move forward. Her insights were valuable and informed, and I’d happily engage her and BNY again in the future.
Kristy DuncanFounder & CEO · Women in Payments
Thank you, Emily and Brand New You for getting behind our program just because you believe in us! Emily gave the final keynote speech at our annual leadership conference in front of 850 students who are the next generation of Aboriginal and Torres Strait Islander industry and community leaders. Our students are bringing true the notion that Indigenous = Success and Emily's talk was an absolute game-changer for our students navigating corporate Australia to establish a successful career and also role models within their families and communities. Thanks again, Emily and Brand New You for giving our students the tools to ask themselves 'the big questions' and build a brand that will help them achieve their goals in life and career.
Adam DavidsCEO · Career Trackers
Emily challenges and confronts but it’s her way of talking great sense in a no-nonsense way. I loved Emily’s presentation and immediately wanted to sign up on her programme. And she has the results to back up her Brand New You philosophy. Everyone can benefit from BNY.
Julia NewbouldThe Stella Network Leader · BT
Thanks Emily for the great session you and Suzi ran for our team recently. Everyone loved it. It’s so rare that we run a session and everyone finds it engaging and worthwhile – your session did both and in spades! In fact one of the team were able to put into practice what they’d learnt within 30 minutes! A few others put into practice their new skills the very next day – simple as leading with their heart to get a great outcome.
Danielle EdwardsProgram Strategy Lead · Westpac
A huge thank you to Emily and Jo from Brand New You for our afternoon of laughter and learning. Following our branding session that was tailored specifically to our role as EAs, we now feel more empowered and better equipped to deal with the myriad of situations and conversations we find ourselves in on a daily basis. Our time with Brand New You was a timely reminder that we are an integral part of our respective team and we need to consistently take the time to review our brand and re-focus ourselves. Inspired! Thank you Emily and Jo – you truly inspired us!
Karen BenzieExecutive Assistant · ANZ
We engaged Emily to speak to our 'women in leadership group' on developing presence and building our own personal brand. Her positioning quote, 'be anything but be deliberate' really resonated with the group and that was our central theme for the afternoon. After deciding that a shady grove in the Royal Botanic Gardens, Sydney would be the perfect workshop theatre, Emily had everyone bare foot, sitting on picnic rugs, and practicing our breathing in a matter of minutes. She engaged the introverts, tempered the extroverts and everyone walked away with some great practical learnings on what we could focus to develop our presence and some thought provoking themes to develop our personal brands. I thoroughly enjoyed Emily's session, received great feedback from my participants and would absolutely work with Emily again in the future
Belinda MeyersDirector, Corporate Services & Governance · Botanic Gardens & Centennial Parklands
Brand New You was instrumental in taking my public speaking skills to a higher, more professional, level. I already had plenty of public speaking experience but required assistance in allowing me to adapt my capability to a range of environments and formats. Brand New You helped me build the right skills to do this.
Hasan TevfikEquity Strategist · Credit Suisse
Emily's presentation was engaging, exciting and also very insightful, much like the person herself. Her infectious energy brought the room to life and made for a very interactive session. Great work! We are looking forward to working with you in the future.
Claire StewartSenior Manager Diversity and Flexibility (2012-2014) · Westpac
The workshop with Emily and her team was an engaging insight into personal branding, presence and impact. We learned tools and techniques that are instantly ‘usable’ not only in the professional realm but also in your personal life. Emily’s business background combined with her expertise in this field results in a delivery that is both informed and engaging. The workshop was energising and delivered in a fun and interactive way. You know it’s good when you have a team of busy financial professionals totally engaged for the entire workshop. Highly recommended !
Selina MoultonSenior Human Resources Consultant · Whitehaven Coal
Emily’s sold-out session with our EY Network of Winning Women was fascinating and fun. Grounded in wide-ranging evidence, Emily brought personal brand to life with examples of behaviours that we all immediately recognised in ourselves and those we work with. Emily built a compelling link between marketing and professional services and left us with some inspirational advice to help us to deliberately portray our best and most authentic selves. The feedback from women across the firm has been fantastic.
Rachel CharlesPartner, Network of Winning Women Committee · EY
During a BNY workshop, I received the single most actionable piece of feedback in my career. Thank you!
Sarah SmithManager, Governance, Reporting & Communications, Transformation Team, Institutional Banking Services · Westpac
It is often quite a challenge for me to convince our commercial real estate guys to attend training sessions, let alone keep them engaged for a number of hours. Emily and Suzi managed to successfully do that, and create a relaxed and very entertained atmosphere in the room for the whole session. I have had a number of our agents tell me that this has been their favourite and most valuable training session yet.
Nina ClarkeCommercial Administrator · Ray White
My team of 7 had a 3 hour session with Emily and Suzi recently. Our jobs involve day to day dealings across a broad range of people including senior management. It was a powerful session helping each team member develop awareness of how they presented and providing techniques to enhance their impact. I am using those techniques daily. I highly recommend Brand New You to those who want to learn how to build presence and enhance their impact at work, and also have a lot of fun!
Suzanne CurrieHead of Group Property · Westpac
A few of my team said that you were the most engaging speaker they had ever seen!
Andrew McRaeExecutive Manager, Personal Banking Services · The Westpac Group
Recently, Emily was the keynote guest speaker at an internal event within our organisation, where she delivered a speech on a personal branding. Emily’s speech was both entertaining and very informative and we received a lot of positive feedback from attendees. The content was relevant and useful, Emily had us all thinking about our personal brand, how to define it and shared some useful insights and tips on portraying your authentic self and creating a personal brand. Emily is a dynamic presenter, she is very engaging and personable and has a magnetic personality. I would highly recommend Emily as a guest speaker and as an expert in personal branding.
Jacinta BarnesFinance Strategy and Business Partner · BP
Blackrock engaged Brand New You to present at our top leadership development day. The material is insightful, current and presented in an engaging manner. Our team rated the session highly.
Shane FlatmanDirector · BlackRock
Westpac Technology are trying to bridge the development gap between our structured graduate program and our young people stepping over into the mainstream workforce. Understanding the importance of their personal brand we decided was crucial to this as they learn to navigate a large organisation and all its intricacies. The Brand New You program was the perfect solution for us. Emily’s background in large corporates means she absolutely understands the landscape within which we are working. She navigates the generational challenges and differences facing millennia to ensure the material of the course are relevant and “cool’ in their eyes. The Brand New You program strikes the right balance between corporate standards and norms versus youthful relevance. I would highly recommend this program to any organisation wanting to get the most out of their young workforce and position them to be the best they can be.
Caroline ChalmersWestpac Technology Stakeholder Engagement Manager · Westpac
As an advertising agency, we are constantly looking for professional development opportunities for our talented people to reach their fullest potential and adapt to an ever changing and super competitive marketing landscape. We chose BNY to run a personal branding session for our team to focus on developing strategies for their professional and personal brand. The feedback from the team was overwhelmingly positive. They felt it the best training session they have ever attended as it contained a lot of concise, actionable ideas and methods. They felt energised and engaged by the insightful ,practical and considered content on how to extend their personal brand into all aspects of their lives, not just social media.
Rachel ClarkeHead of People & Culture · The Conscience Organisation
Your presentation to our team at HM was informative, entertaining and inspiring. You truly know your stuff and how to capture the attention of an audience
Colin ArchardManaging Director · Henderson Matusch
I worked with BNY on a personal branding program, as well as being part of a branding workshop with our partnership team. On both occasions I was impressed with BNY’s ability to provide relevant insights on how to engage and interact with others in a more powerful way and the best way to leverage my strengths and experience. BNY took me through a well structured process that enabled me to have a stronger external focus with my investors, my team and other stakeholders and provided some very useful skills required to adapt to specific audiences and situations. I found working with BNY to be a highly valuable investment in my time, and the rest of the team at One Ventures also enjoyed working with BNY during a half day workshop on personal branding and presence.
Dr Paul KellyManaging Partner · OneVentures
Your session was perfect in helping our people better influence others across the company and when dealing with external vendors.
Stuart HallChief Operating Officer, Westpac Retail and Premium Bank · Westpac
The session was interactive, Emily was fun and energetic and the feedback received was very positive. We had Emily present again at this year’s Graduate Week and we will continue to schedule the branding and presence presentation due to it being the most highly regarded session by our graduates.
Michelle MacDonaldSenior Human Resources Manager · RSM
Thoroughly engaging and thought provoking presentation from Brand New You. Thanks Emily for the contribution to our 2017 Henderson Matusch conference Passion to WOW.
Ben MatuschDirector · Henderson Matusch
We recently engaged Emily to run a short session for our team as a major project we were all working on was coming to a close and the team needed to turn their attention to sourcing new roles or projects. Emily and her team were fantastic in providing the team with some thought provoking hint and tips on how to position themselves when they are networking or being interviewing for a new role. We don’t often take the time to think about personal brand and Emily certainly gets you thinking about the impact even small elements of what you project on others has – from what you wear, the way you sit and speak – right down to the coffee you order. Well worth the time and investment.
Simone HartHead of People, Culture and Change · Westpac
You are hilarious and extremely engaging – many leaders forgot the stress of their day jobs and you captivated them for the whole 2 hours. The content of the workshop is relevant for all people – not just leaders. They are keen to share their experiences.
Cody JonesTeam Assistant, Business Banking Services · The Westpac Group
The coaching BNY provided to my team was delivered with high energy and humour providing a challenging yet safe and enjoyable environment to apply the skills being taught. BNY understands the unique challenges of the professional services environment which is invaluable to anyone working within it. I highly recommend Emily and Brand New You
Rose CoburnHead of Clients and Industry · Ashurst
Emily and BNY are fresh and innovative. Recommended through a mutual business acquaintance, my law firm was looking for something new and different for our annual workshop and business planning get-together. Something to energise the team on how to make a difference both personally and professionally to help achieve key business objectives. The process and outcome was quality and professional. BNY were very effective in taking their boilerplate toolkit/presentation and adapting it to our specific and focused needs on the connection between personal brand and our business priorities. Through that, we explored in a fun and learning way all aspects of personal brand, its fundamentals and practical elements and how to connect personal brand, personal and professional development action plans and how they tie in to the overall organisational business priorities. The end product is a set of action plans that aim to both address business success and personal development. Win – Win. In my 35+ years in C-suite roles around the globe, I found Emily and BNY one of the more creative, innovative and simply clever firms to work with. They have my endorsement.
John RumplerAdvisory Director · Polczynski Robinson
Emily Kucukalic is an amazing presenter with the ability to educate and captivate an audience, backing her insights with research and hilariously entertaining personal examples that masterfully articulate the point. The information covered in our 4 hour session left the students wanting more. Throughout our 2 week class, the students kept referencing insights on personal branding, breathing, thinking and analyzing relationships. You've changed thoughts, perceptions and increased self awareness in all of our participants. Thank you for having such a wonderful impact by just being you
Heather NagleAssistant Director · University of Minnesota
We loved it all! The speakers were engaging, their material insightful and their activities fun and useful! The understanding gained about how image and brand including dress, body language, and even tone of voice is perceived by others will help our students to advance in their careers and lives. We would look forward to welcoming the Brand New You presenters back to College in the future.
Dr Amanda BellPrincipal of the Women’s College · University of Sydney
The presentation is timely for our students, engaging and very useful. A great "conversation starter" for this age group with plenty of time left in the year for students to change habits, practice techniques and attend to their personal brand.
Cherlynne WiliamsDirector of Careers · Frensham
We were privileged to have Emily and Kathryn give a dynamic and powerful presentation to our Senior Student Leaders, focusing on developing their reputation and brand as central to their approach to leadership. Emily and Kathryn are energetic facilitators who deliver in a highly entertaining and interactive manner, using humour and real life scenarios to engage and inform our leadership team about the importance of presentation and conduct with a 21st century context. I would recommend the team from BNY to any educators seeking to give their students an edge in their approach to self development which will hold them in excellent stead, both in school and beyond!
Dr Steven MiddletonDirector of Leadership · The King’s School, Sydney
The team from BrandNY spent three hours working with our newly appointed Prefect Team. The program was engaging,challenging as well as fun and the students gained an insight about ways to improve their personal brand. The session also proved to be a great way to bring a new team together. Highly recommended.
Peter YoungStudent Academic & Welfare Co-ordinator · The Scots College
Emily and Suzi’s presentation to our team was thought provoking and most importantly useful. Our team's questions and comments in the weeks following the training have shown the impact of the session.
Annie GardnerOwner · Manage-Meant
What a great afternoon and evening with the Brand New You team of Emily and Suzi who worked with our senior students, staff and parents. With the sessions focused on knowing and developing your own personal brand, we were educated on the evidence-based research behind the human psyche, the power of social media as an influencer, developing greater self-awareness and being deliberate in being who we are and what we have to offer. The sessions were insightful and entertaining, and left us with plenty to think about for ourselves and in continuing to work with our young men in better understanding, developing and presenting themselves. A bonus to any self development program!
Rachel FalloonDeputy Head · Camberwell Grammar School
It was a delight to have Suzi and Emily provide an energetic workshop to our Year 11 students on Personal Branding and Presence. It was an informative session, whereby the boys were able to actively participate in role plays and scenarios to focus on areas such as body language, voice control and effective communication. I would highly recommend them and their team from BNY to any school which is in search of a dynamic, hands-on approach to developing distinctive and authentic leaders and senior students.
Melinda McCallumAssistant Head of Science · Cranbrook School
Running a graduate program?
Giving your graduates a personal brand is one of our most requested sessions. We have delivered grad programs for organisations including Arcadis, RSM, Ventia and Service Stream, helping new starters show up with confidence from day one.
Questions
Frequently asked questions.
Who are these for?
Groups of every kind: executive teams, graduate cohorts, university students, conferences and industry forums.
How are sessions structured?
Programs are built in modules, each running one to three hours, blended to suit your group. We recommend starting with Introduction to Personal Branding.
What group sizes do you work with?
Anything from a small workshop to a large keynote audience.
Can you tailor it to our team or industry?
Yes. Every session is shaped to your people, their level and what you want them to take away.
Do you do keynotes as well as workshops?
Yes. Emily Kucukalic delivers keynotes for conferences, forums and leadership events.
How much is it?
We price our sessions by the hour – no matter the size of the audience. Smaller audiences get more intimate tailored feedback. Tell us your group and format and we’ll scope it.
Workshops & keynote
Book an appointment today.
Tell us about your group and the format you have in mind. We’ll come back to you within one business day.
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