The BNY Team

  • Emily Kucukalic


    Emily Kucukalic created the Brand New Group in 2009.  It is now Australia’s number one personal branding agency.

    She was the Group Head of Brand and External Relations at AGL Energy and a member of the Executive Team and worked across Asia Pacific for EDS and BP.   Emily is an Ernst and Young Entrepreneurship Prize winner,  a finalist in the Telstra Young Business Woman awards in 2000 and a winner of the Lucent Technologies Leadership awards in 2000,2001 and 2002.

    Emily holds a Bachelor of Commerce with Honours in Marketing from the University of Western Australia. She is currently a member of the NSW Premier’s Register for Boards and Committees and is a founding Director of Conversely, a not for profit organisation focused on engaging non working women in Australia.

    Emily was the biggest baby in Western Australia at the time of her birth, but lost her crown shortly thereafter.

  • Terri Reeves

    Partner - Corporate Marketing Strategy & Consulting

    Emily and Terri share an extensive history of working together and have an innate understanding of how they each operate.  Her role at BNY is to develop and implement a wide range of marketing and branding strategies for our corporate clients.  Terri has deep expertise in both traditional marketing and social media campaigns.

    Prior to joining BNY, Terri held the position of Head of Corporate Marketing at AGL Energy where she developed and launched the Corporate Brand. Terri was also responsible for developing the Strategic Marketing plan for the corporate business, integrating complex businesses such as Upstream Gas and Merchant Energy. Terri has also worked with  EDS and American Express. She has a wide range of experience in branding, social media, external relations and PR, both in the UK and Australia.

    Terri’s collage of her view from her bedroom window was exhibited at the Barbican in London when she was nine years old.

  • Suzi Dougherty

    Head of Presence

    Suzi Dougherty graduated from the prestigious Western Australian Academy of Performing Arts, is a Founding Member of Bell Shakespeare and is an accomplished actor and writer.

    She and Emily have been building BNY’s bespoke presence program over the last eight years with tremendous success.


    Suzi has worked with leading Australian theatres including The Sydney Theatre Company and The Melbourne Theatre Company.  She currently has a recurring role in Channel 7’s “Home and Away”, starred in BBC’s “The Kettering Incident” and has just finished filming Foxtel’s new drama”Fighting Season”.  Her film credits include “The Loved Ones”, “The Year My Voice Broke” and “Love and Other Catastrophes”.

    Suzi went to 13 schools before she was 13.

  • Jo Martin

    Partner - Personal Branding & Communications

    Jo Martin  joined BNY in 2009 bringing with her over 15 years experience in PR, marketing and journalism.  Jo works across all of BNY’s clients providing personal branding services and consulting and often delivering seminars.

    She has worked in London, Auckland and Sydney. Jo was responsible for launching several French luxury brands into the British marketplace including Longchamp, Anne Fontaine and La Maison de Chocolat; managing the launch activity and on-going marketing and public relations campaigns.  In addition Jo has experience in public relations in both the technology and banking industries in London and New Zealand with clients including SAP, Foundry Networks and Westpac Banking Group.

    In New Zealand Jo worked as a consultant to NZ Fashion Week, managing major sponsor relations, international media and VIPs and domestic broadcast media.  Jo worked as a print and broadcast journalist, as a documentary researcher and production manager for New Zealand’s leading television production company, Touchdown Productions.

    Jo has a Bachelor of Arts degree in English and Political Studies, Honours in Journalism and Post-Graduate Diploma in Marketing and Communications.

  • Kylie Laudams

    Head of Design Services

    Nothing is ever too hard for our Head of Design Services, Kylie. She joined Brand New You in 2012 and heads up all of our creative design. Kylie is our very own, gifted and talented artist and designer.

    She commenced her career at Davids Holdings (now Metcash), as an artist and then team leader. Following her time with Davids, she moved to Adcorp where she worked for ten years as a graphic designer and, ultimately, as brand guardian for their largest client, Colliers Real Estate.

    Kylie has worked across brand development and design, press advertising, signage, brochures, newsletters, magazines, research and tender documents.

  • Ryan Furtner

    Web Designer / Developer

    The easygoing web dude – Ryan has been working with BNY since its inception.  A talented web designer and developer, he provides these services to all of BNY’s business clients.  Furtner specialises in creating simple, custom designs that support our clients’ brands.  In turn, he implements content management systems enabling a seamless handover of content management.

    Ryan continues to support, maintain and optimise sites once built.